Friday, December 4 at 9:00 am at the Auditorium of the multipurpose center of the Province of Pisa "A. Maccarrone" will host a conference on the utilization of local varieties as a strategy trade. The enhancement of "minor varieties" as a concrete and immediate support to companies to enhance and differentiate their offerings in wine, can help to increase the differential value of production compared to commercial competitors, thus avoiding the risk of approval to international models. In particular it is essential to identify those "native varieties with a lower diffusion" can enhance the interaction between variety and environment in order to increasingly typified the wine production and thus make them recognizable and recognized by the market.
The conference is part of the European project TERRAGIR (OP Italy-France "Maritime") in the Province of Pisa is a partner, a project which aims to structure the routes of the taste of cross-border territory.
The conference is part of the event PisaUnicaTerradiVino 2009 ( www.pisaunicaterra.it ) review of the wine industry of the province, to be held at the Stazione Leopolda in Pisa (Piazza Guerrazzi) on 12 and 13 December pp.vv.
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